The ABTA Travel Convention: inspiration for tourism with real impact

Attending The Travel Convention is always an opportunity to pause, listen, reflect and let yourself be inspired. In an uncertain geopolitical context and with major challenges for the sector, this is the time to think differently: creativity, innovation and collaboration.

Success in tourism goes beyond arrivals. We’re talking about quality and safety, the traveller experience, and social and environmental impact, guided by clear metrics and data-driven decisions that create value for destinations, businesses and communities.

Thank you to ABTA for the organisation and to all the voices that sparked such high-impact conversations. We return with ideas, partnerships and fresh energy to keep transforming tourism into a positive force.