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The values that will not change in the hotel sector despite viral outbreaks


The international pandemic due to COVID19 has caused changes in the tourism industry in a few months that have marked a before and after. We have seen emblematic places like Times Square in New York completely empty, the Venice canals without ships, the skies without planes and the borders closed. Thanks to the sanitary measures implemented in all countries of the world, the collaboration between entities and the incessant private initiative, the destinations better prepared to receive international travelers are already setting a date for the imminent re-openings.

While it is true that from now on the so-called new normality will set the pace for the industry, in the hotel sector there are two elements that the pandemic has not been able to change: Hospitality, that is, the kindness and attention with which guests will continue to be received and welcomed, and the non-negotiable commitment to the entire staff - from staff to management profiles. A good example of this situation can be extrapolated to the Mexico based Grupo Diestra which is made up of 17 vacation and urban hotels under their own brands such as Emporio Hotels, Samba Vallarta by Emporio and Camino Real Aeropuerto CDMX as well as managing several franchises of Marriott International, JW Marriott, Renaissance and Marriott.

In the intense weeks of work with Preverisk, remote and physical audits have been carried out in order to obtain the approval documents from the official entities. Furthermore, and without any imperative obligation to carry it out, it has voluntarily undergone an additional process of pre-opening validation of all its hotels in order to offer an environment that can represent minimum risks of contamination for guests and staff.  

We leave you with a brief video that the Diestra Group has made available to us which visually summarises a lot of effort and dedication and conveys the passion and responsibility felt by "the hoteliers".

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