From Data to Decision: A Conversation with Joan Salom

At Preverisk Group, we work to promote safer and more sustainable tourism by relying on knowledge, prevention, and continuous improvement. Along this path, technology and the smart use of data play a key role.

In this interview, we speak with Joan Salom, Head of Technology Projects at Preverisk Group, about an essential idea: turning information into value. Because collecting data is not the goal; what matters is how it is interpreted, how it is put into action, and how it helps drive better decision-making.

When data becomes value

Today, the challenge is no longer “having data.” The real step forward is transforming it into decisions—decisions that improve processes, anticipate situations, and enable clearer action.

Throughout the conversation, we focus on how technology can help information move from being a record to becoming a practical tool, connected to everyday realities.

Applied technology, real impact

In a sector as operational as tourism, the solutions that work are those that fit on the ground: those that bring clarity, help prioritize, and support action.

This interview addresses precisely that perspective: technology understood as a lever to improve how things are managed, measured, and decided—aligned with a shared goal: moving toward safer and more sustainable environments.

Watch the full interview below:

We keep moving forward

At Preverisk Group, we believe in evidence-based improvement: observing, understanding, and taking action. That’s why we share these kinds of conversations—to add perspective, spark discussion, and continue promoting best practices through a practical approach.