The Global Sustainable Tourism Conference (GSTC) brought together industry professionals and experts from around the world in Antalya, Turkey. The conference focused on sustainable practices in resort hotels, the importance of digitalization solutions, and sustainable travel initiatives. Here are the key takeaways from the conference.
Sustainability in Resorts:
Yeşim Doğukan, the Digital Marketing and Communications Director of Radisson Hotel Group, discussed the company's commitment to sustainability. Radisson measures and reports its carbon footprint and has implemented renewable energy plans, responsible tourism practices, and strong relationships with personnel. Case studies from Fiji Denarau Island, Blu Mountain Resort Beitostolen, and Mosi-Oa-Tunya Livingstone Resort Zambia showcased innovative sustainability practices, such as solar energy usage, waste recycling, and environmentally-friendly building certifications.
Four Seasons Hotels and Resorts' Sustainable Practices:
Uzair Jaffer, the ESG Director of Four Seasons Hotels and Resorts, shared the company's focus on creating sustainable environments, reducing carbon footprints, and building strong relationships with local communities. Two notable examples were the "Marine Ecosystems Conservation" project at the Four Seasons Resort Lana'i, which eliminated chemicals and promoted natural beauty, and the "Sustainable Food and Beverage" project at the Four Seasons Resort Costa Rica, where efforts were made to reduce the carbon footprint and implement waste management systems.
Travel Sustainable: Booking.com Program:
Booking.com presented its sustainable travel program, which analyzes consumer behavior and preferences to develop strategies and policies for sustainable travel. The program focuses on energy, waste management, water usage, nature conservation, and supporting local communities. A sustainability report revealed that 76% of consumers consider sustainable travel to be important. Booking.com introduced a badge system to highlight businesses effectively implementing sustainable practices.
Hotel Digitization Solutions:
The session on hotel digitization solutions discussed the importance of digital transformation and adaptation processes in the hospitality industry. Google's carbon footprint studies and its commitment to renewable energy and carbon neutrality were highlighted. Google's sustainable travel services, including Google Maps, Google Flights, and Google Hotels, were mentioned, along with the green badge for businesses implementing sustainable practices. Weeva's sustainability manager discussed the accessibility and affordability of digital solutions, emphasizing the need for continuous interpretation and development. Dedeman Hotels & Resorts shared insights into their digitalization process, focusing on smart devices, energy management systems, IoT sensors, and integrated systems for efficient hotel operations.
The Global Sustainable Tourism Conference 2023 provided valuable insights into sustainable practices in resort hotels, sustainable travel initiatives, and the role of digitalization in the hospitality industry. The conference showcased success stories, innovative solutions, and collaborations driving the industry towards a more sustainable future. By implementing these practices, we can create a positive impact on the environment, local communities, and the overall travel experience.
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